Michael Sterling & Associates - An Entertainment Public Relations and Production Co.
Founded in 1980 by entrepreneur Michael Sterling, MS&A is most distinguished for its involvement in and representation of not only the live performing arts in Los Angeles, but throughout Southern California.   MS&A is also known for maintaining a small, select group of clients  at any one time.  As a result, the company is able to provide clients with the amount of time and energy necessary to meet their needs and expectations, as well as a variety of services not offered by any other such company.  

Contrary to the operation of most other public relations and production companies, clients do not have to compete for attention as one among hundreds on a company roster.  Whether an account is of considerable size, or "one on the rise," each MS&A client is treated with the same hands-on attention and detail in creating stimulating promotions and/or productions which will generate important media publicity and support.
In public relations, our background is wide-ranging and not only includes Entertainment and Sports stars, but Theatre and Music, Literature, Fashion and Beauty.  We blend innovative ideas with ambitious, strategical planning, and agressive follow-up.  And, because diplomacy and courtesy are absolute in our communication skills, we are repeatedly successful in acquiring the most significant and far reaching exposure possible.  Not only have our years of experience solidified relations with top tier media in Los Angeles and New York, but a variety of media in primary and secondary cities across the United States and throughout the world.

We are pleased to say that MS&A has also become a vital part of LA's cultural landscape. Whether producing and/or directing a timeless Broadway classic such as AnnieThe Sound of Music; an Off-Broadway spoof of Busby Berkeley movie musicals like Dames at Sea; or a headlining cabaret concert engagement with such Broadway, television and film stars as Jersey Boys' Tony Award winner John Lloyd Young (right), Ramin Karimloo, Hal Linden, Faith Prince, Cortes Alexander, withLiza Minnelliand Alison Janney, David Burnham,  Valerie Perri, Jason Graae, Ilene Graff, David Engel, Euan Morton, Lainie Kazan, Disney Academy Award winning composer Richard Sherman or Rachel York..., the combination of MSA's production and public relations efforts  register as critically acclaimed, award-winning contributions to the live arts scene in Southern California.

Since 2009, Mr. Sterling has served as Host and Co-Producer for Broadway World Television (BWW TV) creating TV content and Red Carpet Coverage for many of LA's most prestigious theatre events such as Kander & Ebb's Chicago the Musical directed by Brook Shields at the Hollywood Bowl in July, 2013.   Meet Brook Shields (below with Michael Sterling) and the stars of Chicago (in a very exclusive back stage, rehearsal setting just prior to the show's opening at the legendary LA landmark.
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Chicago the Musical at the Hollywood Bowl Press Event
Chicago the Musical at the Hollywood Bowl Press Event from the Hollywood United Methodist Church Show dates: July 26-28, 2013Cast:Samantha BarkStephen MoyerLucy LawlessAshlee Simpson...

Sterling  continues to deliver a dazzling array of packages for innumerable  Los Angeles hit shows. Product has included the pre-Broadway musical Baby It's You at the Pasadena Playhouse; the most influential annual musical theatre talent competition on the west coast: LA's Next Great Stage Star,  the year-long run of the multi award-winning jukebox musical Life Could be a Dream at Hollywood's Hudson Theatre; the U.S. National tour and Los Angeles premiere of Lincoln Center's 7-time, 2008 Tony Award winning musical South Pacific at the Ahmanson Theatre; the London/Donmar Warehouse production of Jason Robert Brown's Parade at the prestigious Mark Taper Forum;  the debut of Rent  directed by Neil Patrick Harris at the historic Hollywood Bowl, as well as Mel Brooks'The Producers directed by Susan Stroman;  Annie headlined by its original title star Andrea McArdle (as Miss Hannigan) for Musical Theatre West (MTW) at the Carpenter Center for the Performing Arts in Long Beach, CA... and MTW's 2012, 20th Southern California Anniversary of Sir Andrew Lloyd Webber's Sunset Blvd. starring an impressive cast led by Broadway stars David Burnham Valerie Perri and Norman Large.
In April, 2010, Sterling developed a much needed media resource for supporting and promoting the performing arts in Los Angeles, on Broadway and beyond. 
Immediately embraced by one of the internet's most popular radio networks LA Talk Radio.com,State of the Arts took its first flight on May 31, 2010 with Special Guest and Broadway icon Carol Lawrence on board.  The 50 minute, weekly, Thursday series presented by Breakdown Services and Performing Arts Live, is co-produced and co-hosted by Mr.Sterling with Los Angeles Ovation nominated actor and theatre professional Paul Stroili.

Entertaining, yet slightly irreverent, State of the Arts features insightful discussions and reviews of the arts, a live arts calendar, and guest interviews with celebrities and stars of the arts such as Broadway legends Carol Channing and Carol Lawrence, Academy Award winner George Chakiris (West Side Story), Emmy Award winner Ed Asner, Tony Award winners Donna McKechnie (A Chorus LIne), Sammy Williams (A Chorus Line), John Lloyd Young (Jersey Boys), Daisy Eagan (The Secret Garden), Tony Award winner Raul Esparza, multi Award winning composer John Kander, Emmy Award winner Richard Chamberlain, film icons Tab Hunter and Malcolm McDowell and Adademy Award nominees Russ Tamblyn (Seven Brides for Seven Brothers), Anne Archer (Fatal Attraction) and many others.  

Now, 7 years later (2016), Sterling continues to deliver packages for Broadway World TV with coverage including the annual Actors Fund Tony Awards Live Viewing Party & Fundraising Gala in Los Angeles; world premieres such as I Only Have Eyes for You:  The Life and Songs of Al Dubin; Dame Edna's Glorious Goodbye: The Final Farewell Tour at the Ahmanson Theatre;  the Los Angeles premiere of Newsies at Hollywood's Pantages Theatre, Evita, Catch Me if You Can, Jekyll & Hyde   Cathy Rigby is Peter Pan; A Donny and Marie Christmas at the Pantages The Book of Mormon, Mary Poppins, Memphis,  La Cage Aux Folles, Twyla Tharp's Come Fly Away based onthe music of Frank Sinatra Broadway LA at Hollywood's Pantages Theatre, the Lin Manuel Miranda/Tom Kitt musical  Bring it On for the Center Theatre Group at the Ahmanson Theatre in Los Angeles; Cabrillo Music Theatre's Annie starring young Quinn Martin in the title role, and Sally Struthers as Miss Hannigan at the Thousand Oaks Civic Arts Plaza; Man of La Mancha starring Broadway's Davis Gaines, and have become the media of choice for celebrities walking the red carpet at high profile Los Angeles theatre events such as Stephen Sondheim's Follies at the Ahmanson Theatre... and many, many more. 
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