Michael Sterling & Associates - An Entertainment Public Relations and Production Co.
Since opening our doors in1980, Michael Sterling & Associates has represented such stellar clients as Elizabeth Taylor, Lance Armstrong, Scott Hamilton, David Copperfield, Joan Collins, Alan Thicke, David Brenner, Andy Gibb, and Robert Goulet ... to name but a few. 
Michael Sterling's introduction to public relations came in 1968 when he served as a publicist for the Los Angeles Music Center Operating Company which oversaw all productions at the Dorothy Chandler Pavilion, the Ahmanson Theatre and the Mark Taper Forum. 
In 1972, he was invited to join the staff of Rogers & Cowan, Inc., the world's largest public relations company. Examples of his entertainment clients read like a Who's Who in Music and included George Harrison, Donny and Marie Osmond and the Osmond Brothers, the Bee Gees, Richard and Karen Carpenter, Ray Price, Ann-Margret, Elliott Gould, John Denver, Mama "Cass" Elliot, Joan Rivers, Jim Croce, The Fifth Dimension, Ray Price and Mac Davis. Corporate accounts included Avon Cosmetics, Vivian Woodard Cosmetics, Ralston-Purina, and Stutz Bearcat (the world's first $100,000 convertible.)
Michael Sterling & Associates has also represented numerous national theatre and arena tours, Los Angeles theatre productions, Emmy Award-winning television specials, celebrity books, DVD's, CD's and albums such as Burt Bacharach and Carole Bayer Sager's classic concept album Sometimes Late at Night.   Aside from his day to day involvement in MSA, Mr. Sterling is also a successful director of musical theatre and concert acts in Los Angeles and has produced and/or directed various theatrical events and productions throughout Southern California and Las Vegas.
On June 9, 2006, Michael Sterling and co-producer  Tony Monsour opened Sterling's Upstairs at Vitello's in Studio City, CA. Known for presenting the best of Broadway stars, regional Broadway performers, and Nightclub artists in concert, Mr. Sterling dedicated the club to his longtime friend and mentor, the great Rosemary Clooney.  Having road managed Ms. Clooney, it was the world renowned singer to whom he made a promised to one day open a venue that would keep her kind of music... the music of Broadway and the Great American Songbook.... alive for future generations and true patrons of the arts. Holding true to that promise,  Sterling's Upstairs became the most critically acclaimed, award winning supper club of its kind in the greater Los Angeles area and has been recognized with numerous honors including the 2008 - 2011 Readers Choice Awards for Best Live Entertainment by readers of the Los Angeles Daily News; and has been an annual top five winner on MyFoxLA TV's Best of LA "Hot List" since 2007.  As part of the cultural landscape of Southern California, the Los Angeles Times dubbed Sterling's  "LA's cabaret destination".   Since its inception, over 350 headlining acts and 400 performers have appeared on its famous stage. 
On March 18, 2012, Sterling's Upstairs closed its doors at Vitello's, only to reopen on April 1st as an all new, state-of-the-art supper club at The Federal Restaurant in North Hollywood's prestigious and trendy NoHo Arts Disctrict, home to the Television Academy of Arts and Sciences, The California Arts Institute, the historic El Portal Theatre, and numerous other theatres and live arts venues.   Legendary Broadway, film, TV, concert and recording star Lanie Kazan headlined the Grand Opening of Sterlng's Upstairs at The Federal.  A cast of five including Broadway's Melody Hollis and Kristofer McNeeley, Julie Garnye, Juliana Hansen and Jeffrey Christopher Todd were also featured in Take Me Along: The Songs of Bob Merrill... written, directed and produced by Bruce Kimmel and his longtime company Kritzerland Records.
On January 7, 2009, in association with Lance Sterling - Managing Partner of The Canyon Club in Agoura Hills, CA, - Michael Sterling was invited to replicate his  success at Sterling's Upstairs by creating Broadway in Concert! at The Canyon, a first-ever series of intimate concerts at this legendary west San Fernando Valley supper club.
One of the most successful venues in the country, The Canyon is a leading presenter of top name pop, rock, country, and comedy acts.  Eclectic in style and design, the club seats just over 500 guests at tables and features exquisite dining - coupled with performances by a vast array of headliners including Michael McDonald, Pat Benatar, Judy Collins, Neil Young, Willie Nelson, The Smothers Brothers, Jon Lovitz, Don Rickles ... and many more.  MSA's foray into presenting the music of Broadway and the Great American Songbook performed by top tier Broadway musical theatre stars, was embraced by audiences and media alike during its special four-month engagement.
Since 2007, Michael Sterling & Associates has produced LA's Next Great Stage Star, an original production concept that has since become the most prestigious "theatre" talent competition in Los Angeles. Judged by a live audience and an elite panel of over a dozen Musical Theatre Producers, Artistic Producers, Directors, Casting Directors and Equity Theatrical Agents for six consecutive weeks, the American Idol-type competition, has launched and/or accelerated the careers of not only its six title winners and top four finalists (to date), but 50% of all its contestants.
11684 Ventura Blvd. #858
Studio City, CA 91604
Monday - Friday 10:00 am - 5:00 pm
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